Your website is your chance to turn potential customers into loyal clients, so it’s important to get it right from the very beginning. Unfortunately, many small business owners make simple website mistakes that turn away customers before they’ve even looked at their products or services.
While you may be happy with the overall design and feel of your website, there may be some aspects that make it look bad from your customers’ angle. It is important to take a step back and assess your website objectively.
Here are five common website mistakes you should avoid:
1. Not having a clear call to action
One of the most frequent website mistakes small businesses make is not including a clear call to action. A call to action should provide additional instructions or encourage your website visitors to take the next step if they are interested in your product or service. If you don’t have a clear call to action, visitors may think they’ve come to the wrong place and leave without exploring further.
2. Not offering free trials
Another common website mistake most businesses make is not offering a free trial to potential customers before they purchase their services. Whether it is software or anything else worth trying before purchasing, it is good to let them have a first-hand experience with your product or service first. This will provide a risk-free way of showing them how it will improve their lives. It will also help create a sense of commitment and make the buying process more straightforward.
3. Website not optimised for mobile devices
Not optimising your website for mobile devices is a website mistake that may turn away potential customers who use mobile devices to browse the internet. Apparently, many people fall into this category. Therefore, You should optimise your website to avoid locking out many potential clients.
4. Having too long pages
Having too long pages on your website is a mistake that will probably turn your visitors off. They might feel lost and discouraged from staying longer on your site since they won’t find what they are looking for quickly. To avoid this mistake on your website, consider breaking up your pages into sections. Use small paragraphs and bullet points where appropriate.
5. Keyword stuffing
People overuse keywords to improve their website’s SEO ranking, but that’s a bad practice. Keyword stuffing is a common website mistake that makes it look spammy and unprofessional.
Your website should be professional-looking with valuable information without making it difficult for visitors to find what they are looking for. If there are keywords you know people will use when searching for your product or service, include them naturally throughout the content on your website.
