5 Strong Reasons Why Video Marketing is Important

In the world that we live in, it is imperative to come up with unique methods in order to stand out as a marketer. This is easily achieved with the use of video marketing. It is a powerful tool in the marketing world that cuts across many areas. I am sure you would prefer to watch a 2 minute video compared to reading a long article. Therefore, the following are 5 strong reasons why video marketing is important;

Video is Easy to Share Socially

We are in the age where viral videos can take your marketing from 0-100 in a few hours. Viral videos have proved to be one of the strong reasons why video marketing is important.

It’s a great avenue to show what your company or product is all about while having fun at the same time. Moreover, it’s not limited to one area as you have the power to create unlimited content that cuts across all age groups. The most interesting part is that, it’s not limited to big brands only.

Video Increases Conversion Rates

According to Hubsport, a video on your landing page has the capacity to increase conversion rate of your site up to 80%.

A very presentable person in your video has the ability to influence the behavior of a visitor compared to them reading it on their own.

Search Engines Prefer Videos

Many search engines lean on content that has the ability to engage viewers. A funny engaging video has the potential to welcome more views on your page.

Moreover, YouTube just happens to be one of the most used search engines. It comes second to only Google.

Having your video on YouTube as well as on your site has the potential to increase traffic. This is one of the strong reasons why video marketing is important.

Video Develops Trust

When there is trust, conversion and sales increase. The entire concept of marketing is based on trust and building long-lasting relationships.

Let people come to you when you provide interesting, useful and compelling information. Video content is likely to engage and ignite various emotions. Videos give consumers the confidence to buy your products.

Video Greatly Appeals to Mobile Users

90% of consumers watch videos on their mobile devices. Sites such as YouTube have users increase every year and this has led video marketing to take off.

This phenomenon has been necessitated by the increasing number of mobile users. Therefore, your mobile device, you can watch a simple video at a go anywhere.

Additionally, the rise of social media sites such as Tik Tok, Twitter, Facebook, and Instagram has greatly made it easy to share videos.

Conclusion

Video marketing is turning out to be more and more affordable and acceptable in this industry. This is partly assisted by the advancement in technology and the fact that you can easily share it across the globe regardless of where you are.

Videos have the ability to reach millions in a matter of days. Creativity should also be embraced as it goes hand in hand with video marketing.