ASUS today announced the latest lineup of innovations at the Incredible Unfolds virtual launch event, continuing the brand’s legacy of pushing the PC industry into new territory with the breakthrough foldable design of Zenbook 17 Fold OLED and the commemorative Zenbook 14X OLED Space Edition. In addition, the launch event showcased Zenbook 14 OLED, ASUS Chromebook Flip CX5 and ExpertBook B5 series laptops for empowering consumers and enterprises alike; ProArt Display PA169CDV with Wacom EMR technology for giving interactive experiences to professional creators via ASUS ProArt Pen; and ASUS TUF Gaming F15 and TUF Dash F15 gaming laptops for bringing excellent performance to a broad range of gamers.

“ASUS has always been about the incredible. And we are proud of our ability to offer brilliant solutions to people everywhere, from business users to creators, gamers and more,” noted ASUS co-CEO Samson Hu as he kicked off the launch event.

ASUS is evolving the PC for a hybrid world, where computing is ubiquitous and everyone is always-on, always-mobile, and always moving across devices and contexts. The new Zenbook lineup has been created for increasingly tech-savvy users who need ever-faster and more powerful devices. With the latest 12th Generation Intel® Core™ processors, these new solutions empower users with a blend of ultimate performance, innovative features and exquisite designs, all housed in highly portable, thin and light form factors.

“12th Gen Intel Core processors and the Intel Evo platform deliver leadership performance, connectivity and PC innovations, enabling the verified experiences people want across various segments,” said Michelle Johnston Holthaus, Executive Vice President and General Manager of the Sales, Marketing and Communications Group, Intel. “Our joint platform effort with ASUS to partner on this innovation elevates the laptop experience with infinite possibilities.”

During the launch event, ASUS also announced new designs on Zenbook 17 Fold OLED, Zenbook 14X OLED Space Edition and Zenbook 14 OLED. In particular, select new laptops from the Zenbook family, such as Zenbook 17 Fold OLED and Zenbook 14 OLED, will feature a refreshed ASUS Monogram that is based on the visual concept of the ASUS 30th anniversary emblem. The modernized Monogram represents everything that Zenbook espouses: world-class innovation, an ascending spirit, user-centricity and dedication to joyful experiences.

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Oliver is the editor of TechGuy. He's also an experienced digital Marketing professional. Currently runs a small business in Nairobi Kenya. Send Me a message; editor@techguy.co.ke

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