Glovo, one of the world’s leading multi-category delivery platforms, recently announced the expansion of its operations in Africa, to include Ghana and Tunisia, bringing its current operations to a total of seven countries on the continent.
Glovo’s investment in the region to date is worth a combined total of $30M and the company expects to invest an additional $60M over the next 12 months to further accelerate expansion. The company believes there are a number of key markets in Africa that are currently underserved and recognizes the unique opportunity for the platform within local communities by supporting independent businesses and helping them reach new customers online.
Glovo app is already available in Morocco, Uganda, Kenya, Ghana, Côte d’Ivoire and Nigeria, bringing its services to more than 40 cities, more than 300,000 users, 8,000 restaurants and 12,000 couriers. Glovo launched operations in Accra in Ghana earlier this year, with the city of Tema following last month and it expects to launch in Tunis in Tunisia this October.
Glovo already has core local leadership teams in its established countries in Africa and the company is committed to continuing its policy to hire top local talent. During the initial phase of its new expansion, the company plans to double its number of employees and add another 200 employees across the region by the end of 2022.
Glovo is on track to scale up its Q-Commerce Division (that’s “Q” for quick). Q-Commerce means that consumers can use Glovo to order from their favourite supermarkets and neighbourhood stores, and now additionally order from Glovo Market. Glovo Kenya launched its own Micro Fulfillment Centre in June 2021 with the intent of reducing the amount of time taken during deliveries to under 30 minutes. Glovo plans to launch more MFCs, as there is still unmet demand at a much larger scale, as consumers continue to adopt online groceries shopping with over 5% MoM growth in Africa.
Glovo Market uses the latest in-store digital technology and dedicated resources to ensure the quickest possible delivery time. Micro Fulfillment Centers have considerably reduced the delivery time from 45 minutes to 30 minutes. Currently Glovo is optimising to get it down to 20 minutes. Furthermore, the MFCs have also enabled wider coverage and, in turn, grown the number of Q-commerce orders.
In Kenya, Glovo has signed top partners like Naivas, Carrefour and Chandarana on their platform to serve diverse customer needs. Groceries have played a huge role in the spike of orders, and currently have the lion’s share of the market. Glovo controls more than 50% of the groceries deliveries in Kenya. Some of the other in-app purchases include alcohol, health-related products, beauty, and fashion products.
Demand for world-class online shopping opportunities is growing exponentially in Africa’s leading economies, as urbanization and incomes continue to rise, according to McKinsey Global Institute and there is still vast room to grow in Africa.
