Bulk SMS messages are the transmission of a large number of messages to the mobile phones of customers. In this era, businesses have to face so many challenges to survive like new technology, competition, globalization etc.
In using bulk SMS marketing, businesses can promote their products and services efficiently maximizing their profits. However, it can also make you lose your subscribers when you keep making these basic mistakes.
In this article, we shall discuss some of the mistakes to avoid while using bulk SMS to market your business.
1. Not using bulk SMS for marketing
One of the most effective ways of marketing is mobile marketing especially bulk SMS messaging. Big companies like Safaricom, Naivas supermarket and others use SMS to market but small businesses just won’t! They only invest in the use of word of mouth.
2. Call to action missing on their messages
Many business owners make the mistake of not including a call to action in their messages. This is one of the most effective parts of marketing through bulk SMS. The main purpose of sending an SMS is to ask your customers to do something and if this misses then your marketing campaigns won’t be effective.
3. Bad Timings
Just imagine it’s midnight you are sleeping and suddenly you are woken up by a business text. What could be more annoying than that? It’s also not fun receiving texts very early in the morning.
Consider the best timing of your SMS to avoid these kinds of situations that could make you lose your subscribers and make sure you are not sending too many texts at a particular time.
4. Using an unreliable SMS service provider
When choosing your SMS provider, you need to be very cautious. Look at all the reviews, analyze the market and get the best bulk SMS provider that’s trustworthy.
5. Lack of consideration
Consideration is keeping your customers in mind when transmitting the message. What’s the impact of the bulk SMS on the receiver? Use some positive words like profit, help etc. to support consideration. This makes a positive impact on the receiver and can promote your products and services.
6. Confusing and lengthy procedures
Text messages must be clear and easy to follow up. Your call to action and procedures to be followed after have also to be very clear in the SMS campaign you are running.
7. Being an obsessive seller
Trying to sell all the time can be overwhelming to the customer when they try to communicate with you. Your primary objective may be to generate sales but it’s crucial not to be nosy. Talk to your customers in a friendly way.
8. Not creating an appealing text
A text message should be interesting and fun to read. They should have a way of persuading their receivers to click on a call to action. Also, try giving it a personalized touch by adding their names and making them feel specialized by adding exclusive discounts and offers.
That sum up what you need to avoid when using bulk SMS services when doing marketing for your business. This mistakes can be avoided
