Search Engine Marketing (SEM) ;4 Reasons why your business should invest in It.
Search Engine Marketing (SEM) is a general term referring to search engine advertising. SEM has become…
The State of Digital Video Advertising
Presently, there is an important rule for those wishing to expand their digital media presence: Join…
5 PPC tips to boost traffic to your website
Strategic thinking is necessary when using pay per click (PPC) bidding strategy. People who are not…
Using Periscope for Small Business Marketing: Pros, Cons
Periscope is a Twitter-owned live-streaming video app that lets users with iOS and Android devices broadcast…
How to Structure a Perfect LinkedIn Profile
Social media has become an important point of reference for hiring companies. The saying “social…
8 Tips For Improving CTR in Your Email Marketing Campaigns
Email marketing is one of the most powerful tools that you can use to reach…
Google Plus; Why Business Owners Should Embrace It.
When Google+, sometime pronounced as Google Plus, first entered the market in 2011, it did not…
Inbound Marketing: Tips and Tricks to Grow Your Business
Inbound marketing refers to the practice of using content and SEO to attract customers to your…
3 Ways You Can Use PPC to Boost SEO
While paid search or PPC and SEO share several similarities, they differ considerably when it comes…
Drones and the Law in Kenya- What You Need to Know
The Kenya Civil Aviation Authority (KCAA), on January15 th 2015, issued a cease and desist order…