Programmatic Advertising; 7 Top Reasons to Start using It
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. While there are those who are not too sure … Continue reading Programmatic Advertising; 7 Top Reasons to Start using It
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