Digital platforms like Google have played a vital role in United States political advertising. For example, Google has seen political bodies’ ad spending hit over $700 million in the last two years.
Data presented by Buy Shares indicates that the US Google, YouTube, and other partner platforms’ political ad spending has surpassed $716.66 million since May 2018. California has recorded the highest spend at $70.77 million.
Google preferred platform for digital political ads despite new rules
Florida has the second-highest spend at $69.90 million, followed by Pennsylvania at $44.01 million. North Carolina is fourth with a spend of $42.14 million. Texas holds the fifth spot at $38.85 million.
Other states with top spending Google political ads include Michigan ($36.17 million), Arizona ($34.38 million), Georgia ($32.59 million), New York ($25.41 million), and Iowa ($23.26 million).
The highlights how Google policy changes might impact political advertising. According to the research report:
Despite the strict rules, Google is still the most powerful contextual targeting company, and reach keeps it an indispensable tool for political advertisers. While some political advertisers may devote small budgets to other digital platforms, they won’t be challenging Google anytime soon.
The research also overviewed some of the top political campaigners on Google, where Biden for President holds the first spot with a spend of $83.68 million, followed by Donald J. Trump for President with a spend at $83.49 million. Mike Bloomberg 2020 is third with a spend of $62.17 million.
Trump Make America Great Again Committee is in the fourth spot with a spend of $46.2 million, with Biden Victory Fund closing the top five categories with $15.93 million.
Other top campaigners include DNC Services Corp ($14.74 million), Senate Leadership Fund ($12.04 million), DSCC ($11.73 million), NRSC ($10.48 million), and Tom Steyer 2020 ($8.74 million).
